Ushatáva scatters some riddles presents its upcoming collection for Garderobe SS25
Ushatáva — is an experimental fashion brand focused on hands-on, memorable design. Every collection is the reflection of the present and ruminations on the relevant wardrobe, which has all functional details to become the spirit of contemporary fashion.
Ushatáva has two main design-directions: the runway collection Research, and the regularly updated casual constructor Garderobe.
The brand has introduced a preview of its new collection for Garderobe SS25 in collaboration with artist Dinara Sataeva. The main sources of inspiration for the following line of clothes were random passers-by, captured in millions of pictures on Google Maps.
The brand has introduced a preview of its new collection for Garderobe SS25 in collaboration with artist Dinara Sataeva. The main sources of inspiration for the following line of clothes were random passers-by, captured in millions of pictures on Google Maps.
Dinara Sataeva was looking through screenshots of people in the virtual areas, seeking captivating shapes and colours in clothes, which caught her eye.
There are also some intriguing details in these outfits: coded messages for the most attentive viewers. Various prints and silhouettes are hidden in some pieces of clothes, which could be seen in the forthcoming collection.
We are excited! And you?
