Dsquared2 Fall 2025: 30 Years

Vintage cars, a nightclub and a police officer… What’s going on?

Dean and Dan Caten are celebrating 30 years of their brand Dsquared2, taking Milan Fashion Week as a great opportunity to do so in a big way. The set design represents a nightclub filled with cool and glamorous characters, inspired by cowboys, “bad boys,” and disco dancers.

There are leather oversized bombers, low-rise pants and rough boots on the runway at the same time with trench coats, classic trousers and loose bow-ties greet each other at the huge party. Dsquared2 Fall/Winter ‘25 collection was made in collaborations with labels Magliano, Better, Kiss, Ducati and Vaquera, paving new directions for the brand.
The show could bring together well-known figures such as Naomi Campbell, Irina Shayk, Alex Consani, Amelia Gray and Alton Mason.
Our party animals models stepping out of vintage cars and army tanks, demonstrating glittering dresses, fur jackets and hats (a lot!). As the party was in full swing, there was a police officer on the stage (as it always happens). Brigitte Nielsen, playing a cop, arrested Dean and Dan Caten and put them in handcuffs, closing the show.

Photo|Launchmetrics Spotlight for The Impression
Thank God they could get out of the handcuffs in order to greet Doechii and let her put on a great live performance: let the real party begin!
The entire runway show is a little reminder for us:

30 is just a number and it’s only the beginning!
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